With this relaunch, Matrix also introduces the Smoothie Supreme Mask – a new treatment essential delivering high-impact smoothness, humidity defense, and shine that lasts.

NEW YORK, April 2, 2026 /PRNewswire/ -- Matrix is thrilled to announce the relaunch of its iconic Mega Sleek franchise, reimagined with supercharged, high-performance formulas designed to deliver long-lasting smoothness, shine, and ultimate frizz control, no matter the climate.

With the bold promise to "party all weekend without the frizz," the newly renovated Mega Sleek collection introduces advanced technology and modernized formulations that empower consumers and stylists alike to achieve sleek, polished hair in even the most extreme conditions. Included in this relaunch is the addition of the Smoothie Supreme Mask, a new treatment essential for smooth, shiny, and poof-controlled hair in all seasons.

At the heart of the Mega Sleek renovation is a powerful blend of oleic acid and jojoba oil, two hero ingredients known for their ability to deeply nourish and protect the hair fiber. Oleic acid works to restore and preserve essential moisture while smoothing the cuticle to prevent frizz, while jojoba oil hydrates and helps lock humidity out without leaving hair feeling greasy. Together, this advanced system delivers up to 96 hours of frizz control, even in up to 97% humidity*, making it Matrix's most effective anti-frizz solutions to date.

"Clients don't just want smooth hair, they want confidence that will last in real life and beyond the chair. What makes the new Mega Sleek collection so exciting is how it truly delivers on that promise," said Castillo Bataille, Matrix Brand Ambassador. "The combination of high-performance ingredients and the updated, lightweight formulas give me the ability to create sleek, polished styles that hold up against humidity, heat, and everything in between – without sacrificing movement or shine. It's a win for both stylists and our clients."

The Mega Sleek system, featuring the Mega Sleek Shampoo, Conditioner, Mask, and the 96H Anti-Frizz Topcoat, delivers transformative, high-performance results across all hair types and textures. Users can expect dramatically smoother hair with up to 12 times more smoothness, immediate control of poof and static, and vibrant, long-lasting shine*. When paired with the Topcoat, results can last up to five shampoos while also offering heat protection up to 450°F, making it essential for both air-dried and heat-styled looks**.

Designed for versatility, the collection is suitable for all frizzy hair types, including color-treated hair and human hair extensions, ensuring professional-level results for every client. All formulas are vegan aligning with modern consumer expectations while maintaining the professional performance Matrix is known for. Beyond performance, Mega Sleek elevates the haircare experience with a warm, indulgent fragrance profile featuring notes of salted caramel and Sicilian pistachio, adding a sensorial, premium touch to every use.

The Mega Sleek renovation will roll out across major retail and professional channels beginning April 1, 2026, including Ulta, SalonCentric, Cosmoprof, Amazon, and more.

For media inquiries, including stylist or executive quotes, additional background on the ambassador program, ambassador bios, hi-res imagery, or samples, please contact matrix@abmc-us.com.

About Matrix
Matrix is one of the leading professional haircare and hair color companies that is part of the L'Oréal Professional Products Division. Founded in 1980, Matrix is committed to the development of the salon professional and offers one of the most inclusive portfolios of products including: Food For Soft, A Curl Can Dream, and Mega Sleek. Visit Matrix.com for hairstyle and hair color inspiration as well as Matrix trends and tips!

*System of Mega Sleek shampoo, mask, and Topcoat vs non conditioning shampoo
**Mega Sleek 96H Topcoat

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SOURCE ALISON BROD MARKETING & COMMUNICATIONS